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Alibaba Retail Report 2020
AUSTRALIA’S OPPORTUNITY:
RETAIL AND THE CHINESE SHOPPER
2020 Trend report with successful case study you need to know.
In 2018, Australia welcomed more than 1.3 million Chinese visitors who spent more than $11.5 billion. This FREE report, Australia’s Opportunity: Retail and the Chinese Shopper, identifies exactly what is happening in this very specific target market; what Chinese shoppers in Australia want; and how retailers can effectively leverage their strategies to ensure long-term growth in this area. The perspective of Australian online retailers selling to Chinese consumers in China is also addressed.
This report synthesises insights from over 380 interviews with Chinese-Australian or visiting Chinese-born shoppers who were in Australia during September 2019 as well as more than 100 Australian retailers interested in selling to Chinese and Chinese-background consumers.
In this report, we’ll explore
- The enormous opportunity for retailers in Australia to implement technology and payment systems that Chinese shoppers trust and rely on for their purchases.
- The importance of mobile payments to E-Commerce sales in China and the growing numbers in Australia.
- Chinese consumers in Australia demographics, market profile, spending behaviour and preferred payment methods.
- Status of E-Commerce channels for Chinese consumers in Australia and importance of various market segments, including payment service ratings.
- Reports on the implementation of AliPay new payment systems driving website traffic and sales, as well as reports on the frequency of using Alipay in the Australian market.
- Case study on Australian retailer becoming the largest cross-border store in the world via payments,
e-commerce and logistics applications within the Alibaba Ecosystem.
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