Retail is fast evolving in the China market, and Alibaba has been pioneering livestreaming as an innovative combination of shopping and entertainment. As the retail industry looks to navigate disruptions caused by Covid-19, livestreaming has proven to be an even more important means of digital engagement, especially for international brands.
The ‘How Livestreaming is Transforming E-Commerce in China’ is part of the exclusive webinar program of Alibaba Virtual Summit. Experts from Alibaba Group Australia and New Zealand will guide you through the opportunities of Australian and New Zealand brands in China’s e-Commerce markets.
This summit will be an opportunity for export and retail thought leaders to witness how livestream works and to hear how brands such as Kora and MitoQ have leveraged livestreaming to engage with new and existing customers and tell their brand stories. The summit will be accompanied by a real time Q&A session with speaker and hosts.