A recent report shows that China’s retail sales demonstrated positive growth for the first time since the outbreak of the COVID-19 pandemic, achieving a growth rate of 0.5% year on year. As part of China’s retail recovery, e-commerce sales have continued to play a key role with online sales of consumer goods and services rising between 13% to 20% over the past three months.
As Chinese consumer behaviors shift online in 2020, this is a unique time for Australian and New Zealand brands to consider how online platforms can be leveraged to drive sales.
As part of the Alibaba Virtual Summit webinar series, in this episode on the topic of “Developing a successful China e-commerce market growth strategy” you will hear from three China marketing experts from across Australia and China. These experts will share their first-hand insights and case studies on three key topics every brand should be considering: Livestreaming, Local Marketing, and Consumer Acquisition.
With extensive experience assisting international brands achieve growth in China’s lucrative e-commerce market, our guest speakers will also discuss how your e-commerce strategy should adapt to the new and emerging consumption patterns and behaviors in China.
This webinar is FREE to register.