How Livestreaming is Transforming E-Commerce in China - Alibaba Made Easy

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Alibaba Virtual Summit 2020
How Live-streaming is Transforming E-Commerce in China



Alibaba Virtual Summit-Livestream
Alibaba Virtual Summit-Livestream

Retail is fast evolving in the China market, and Alibaba has been pioneering livestreaming as an innovative combination of shopping and entertainment. As the retail industry looks to navigate disruptions caused by Covid-19, livestreaming has proven to be an even more important means of digital engagement, especially for international brands.

The ‘How Livestreaming is Transforming E-Commerce in China’ is part of the exclusive webinar program of Alibaba Virtual Summit. Experts from Alibaba Group Australia and New Zealand will guide you through the opportunities of Australian and New Zealand brands in China’s e-Commerce markets.

This summit will be an opportunity for export and retail thought leaders to witness how livestream works and to hear how brands such as Kora and MitoQ have leveraged livestreaming to engage with new and existing customers and tell their brand stories. The summit will be accompanied by a real time Q&A session with speaker and hosts.


Thursday 10 September 2020
How Live-streaming is Transforming E-Commerce in China
Location: Zoom
13:00-13:02 AEST / 15:00-15:02 NZST

Welcome Remarks (2 mins)
James Hudson, Director of Corporate Affairs, Alibaba Group ANZ
13:02-13:12 AEST / 15:02-15:12 NZST

Introduction: Overview of Taobao Livestream (10 mins)
Scott Ni, Alibaba Group ANZ

13:12-13:20 AEST / 15:12-15:20 NZST

Demo: How does Taobao Livestream work? (8 mins)
Roy Huang, Alibaba Group ANZ

13:20-13:40 AEST / 15:20-15:40 NZST

Brand Panel (20 mins)
Moderated by Kit Yau, Alibaba Group ANZ

William Chen, Luxion Media for Kora Organics
Zoe Li, MitoQ
Steve Wang, Inmyshow

13:40-13:50 AEST / 15:40-15:50 NZST

How-to for Australia and New Zealand businesses to participate in Taobao Livestream (10 mins)
Keiko Li, Alibaba Group ANZ

13:50-14:00 AEST / 15:50-16:00 NZST

Audience Q&A (10 mins)
Moderated by James Hudson, Alibaba Group ANZ
Questions will be filtered in real time

Guest speakers


Zoe Li

Head of China Sales, MitoQ
Zoe Li leads the China business for MitoQ, a New Zealand-based biotech company that has discovered the first CoQ10 antioxidant supplement. Zoe joined MitoQ in 2016 and started the company’s ‘Go China’ strategy from scratch, which is now a multimillion business in P.R.C. She provides thought leadership, strategic direction across multiple areas including build the brand, understand customer, as well as revenue growth.
As one of the MitoQ’s Senior Leaders, Zoe has the opportunity to combine her passion for business with the ability to bring one of the best products on the planet to China market – and in doing so, help more people achieve better health and wellbeing.

William Chen

Director of Luxion Media, Chinese Marketing Agency of Kora Organics
William Chen, Director of Luxion Media, who has been helping KORA’s journey in China across all aspects from Social Media to managing the brands Tmall Global Flagship store.
KORA Organics is an Australian Certified Organic Skincare brand founded by Miranda Kerr in 2009. Since then, KORA Organics has expanded to over 200 retailers across Australia and is now also stocked globally across 25 countries. It has massive success in China through close collaboration with Tmall Global on livestreaming, including Double 11 Gala and recent Miranda Kerr and Viya with 20 million+ viewership.

Steve Wang

General Manager of Smart Solution, Inmyshow (IMS)
Steve Wang is General manager of smart solution in Inmyshow (IMS), Chinese listed company. IMS is a technology-driven service provider featuring social marketing cloud computing and new media big data, a company that values brand image and provides enterprises with intelligent solutions and intelligent marketing media cloud, completes accurate matching between products and consumers efficiently, help enterprises to win customers at low cost, and drives sales and word-of-mouth transformation.
Steve Wang has 20 years of experience in internet advertising, marketing, 10 years in social media solutions with key clienteles like P&G, VW, BMW, Unilever, Taobao, Coca Cola etc, with specialisation in social media total solution, KOL management, digital data analysing and integration.

Alibaba speakers


Scott Ni

Senior Director,
Alibaba Group (Australia and New Zealand)

James Hudson

Director of Corporate Affairs and Marketing,
Alibaba Group (Australia and New Zealand)

Keiko Li

Senior Business Development Manager,
Alibaba Group (Australia and New Zealand)

Kit Yau

Head of Marketing,
Alibaba Group (Australia and New Zealand)

Roy Huang

Marketing Advisor,
Alibaba Group (Australia and New Zealand)

Playback | previous sessions of Alibaba Virtual Summit


Day 1: Tuesday 24 March 2020

Alibaba’s Ecosystem and Export Solutions



You’ll hear from experts who will introduce some of the key business solutions within Alibaba’s ecosystem, provide insights on the preferences and behaviors of the Chinese consumer, and introduce a comprehensive guide on how to set-up your export business via the Alibaba ecosystem.


Day 2: Wednesday 25 March 2020

Alibaba Cloud – Solutions and Services to help you succeed



You’ll learn how Alibaba and its partners are helping connect organisations across various industries, making cross-border e-commerce easier and more profitable through innovative, web-based sales, payments, logistics and digital marketing solutions. You’ll also hear about trends and technologies that will be driving future growth in this fast-growing market.


Day 3: Thursday 26 March 2020

Alipay – Enabling you to connect to millions of Chinese user



You’ll learn how the Alipay Super App, with more than a billion users with its partners worldwide, can assist travel, retail and hospitality businesses to drive engagement with Chinese visitors and migrants, grow footfall and build consumer loyalty.