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Alibaba Virtual Summit 2020

Developing a Successful China E-Commerce Market Growth Strategy

 

Alibaba Virtual Summit-Livestream
Alibaba Virtual Summit-Livestream

A recent report shows that China’s retail sales demonstrated positive growth for the first time since the outbreak of the COVID-19 pandemic, achieving a growth rate of 0.5% year on year. As part of China’s retail recovery, e-commerce sales have continued to play a key role with online sales of consumer goods and services rising between 13% to 20% over the past three months.

As Chinese consumer behaviors shift online in 2020, this is a unique time for Australian and New Zealand brands to consider how online platforms can be leveraged to drive sales.

As part of the Alibaba Virtual Summit webinar series, in this episode on the topic of “Developing a successful China e-commerce market growth strategy” you will hear from three China marketing experts from across Australia and China. These experts will share their first-hand insights and case studies on three key topics every brand should be considering: Livestreaming, Local Marketing, and Consumer Acquisition.

With extensive experience assisting international brands achieve growth in China’s lucrative e-commerce market, our guest speakers will also discuss how your e-commerce strategy should adapt to the new and emerging consumption patterns and behaviors in China.

This webinar is FREE to register.

 


 

Developing a Successful China E-Commerce Market Growth Strategy
Location: Zoom
Time Activity Speaker
13:00 – 13:05 AEDT
15:00 – 15:05 NZDT		 Welcome Remarks Keiko Li
Business Development Manager, Alibaba Group ANZ
13:05 – 13:20 AEDT
15:05 – 15:20 NZDT		 Keynote
Livestreaming: Developing a livestreaming strategy as part of your China market strategy		 Steve Wang
General Manager, Inmyshow
13:20 – 13:35 AEDT
15:20 – 15:35 NZDT		 Keynote
Utilising Local Marketing Assets: Incorporating your local marketing into your China market strategy		 Racheal Yap
Account Manager, WZ Media
13:35 – 13:50 AEDT
15:35 – 15:50 NZDT		 Keynote
Consumer Acquisition: How to drive consumers to your China e-commerce store?		 Christie Ding
Client Solutions Director, Brand Catalyser
13:50 – 14:00 AEDT
15:50 – 16:00 NZDT		 Q&A
Audience raise questions / Submit via Zoom Q&A		 Keiko Li (Host) & All Speakers
14:00 AEDT
16:00 NZDT		 Event Close –
14:00 – 14:15 AEDT
16:00 – 16:15 NZDT		 Tmall Global Representatives stay online for post Webinar Q&A Tmall Global Representatives

Guest speakers

 

Steve Wang

General Manager,
Inmyshow

Steve Wang is the General Manager of smart solutions for Inmyshow (IMS), a Chinese listed company. IMS is a technology-driven service provider offering social marketing tools, cloud computing technology, and big data insights providing enterprises with intelligent solutions to accurately and efficiently match products with consumers. The company aims to help enterprises with their customer acquisition, drive sales and brand awareness via word-of-mouth.
Steve Wang has over 20 years of experience in internet advertising, and marketing. Specialising in holistic social media solutions, KOL management and digital data analysis and integration, Steve has also worked for over ten years on social media solutions with key clients including P&G, VW, BMW, Unilever, Taobao, and Coca Cola.

Racheal Yap

Account Manager,
WZ Media

Racheal was the Ambassador for Malaysia’s Sunway Group from 2003 to 2005, primarily focusing on public relations and marketing events. From 2006-2011, Rachael previously worked for Singapore’s Radiusworld as Event Planner and Assistant handling and providing solutions for events, exhibitions and trade shows both domestically and internationally. Racheal is currently the Account Manager at WZ Media in Australia working with a number of FMCG clients including Elevit, Centrum, Herb of Gold, Sunrice, Oli6 and Puredo to provide integrated marketing solutions such as online and offline media placement, public relations, and social media marketing.

Christie Ding

Client Solutions Director,
Brand Catalyser

Following over eight years in the advertising industry, Christie noticed a glaring gap in the market and co-founded Brand Catalyser (BC) in 2017.
Serving as a niche cross-border and cross-cultural advertising agency, BC focuses on customer experience and acquisition across the Australian and Chinese landscape. Her wealth of market experience in marketing channels combined with an understanding of the Chinese and Australian cultures earned her the title of B&T 30 Under 30 Entrepreneur of the Year.
Along with her team at BC, she has delivered impressive campaigns for a number of Australian and New Zealand brands targeting consumers in China including Natio, GO Healthy, Sukin, Brown Brothers, and Cherry Hill Orchards.

Alibaba speakers

 


Keiko Li

Business Development Manager, Alibaba Group ANZ

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